The battle between content and discovery continues

During the week, I was sent a comical video to watch which depicted zombie-like humans in various scenarios being guided through their daily life by ‘hired help’, as they were too busy to look up from their phones! Whilst this video was amusing, it reminded me of the significance that smartphones and tablet devices have had on society, and the staggering volume of content now viewed on the go. This was confirmed by Ericsson in their most recent annual Ericsson ConsumerLab TV and Media report, 2017 – published yesterday – which shows that approximately 70% of consumers now watch videos…

Read More...
Virtual reality: a vision of the future of social TV

As a Brazilian from a traditional family, I remember the telenovela ritual, where after dinner my parents and siblings would sit in front of the TV, almost like if it was around a living room campfire and watch the latest episode of whatever telenovela was airing at that time. No one could talk before the ads, no one could disrupt that holy hour, it was the only chance of seeing that moment. TV has become personalized Over the years the ritual has changed. TV´s became cheaper and suddenly houses had TV everywhere. Then smartphones came and added some extra complexity,…

Read More...